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Introduction

Solution Guide

The Broox Platform is an Intel Market Ready Solution

and part of the Intel IOT Solutions Alliance

©️ BROOX TECHNOLOGIES SLU 2022

Summary

The Broox Platform allows for the creation not only of solutions for interaction, but also to register and collect data from the interactions themselves, whether those are just viewing a screen or doing some action related to the presented media and materials.

Harnessing the Broox Vision Node, installers can use Artificial Intelligence to collect data about the viewers behaviour and demographics.

This data is presented via the Broox Studio Analytics Dashboard, allowing to filter, analyse and graph the different collected data points and discover trends and campaign response.

This document presents an introduction to the technical requirements, preparations and setup required to collect data for an audience analytics solution, retrieving demographic and response data for an example campaign.

Introduction

The Audience Analytics solution presented consists of a combination of multiple Broox software components, using either off-the-shelf or industrial cameras on Intel PCs.

  • One or more video streams are processed by the Broox Vision Node, which extracts detections and does tracking of people, faces, etc. depending on the configured detection pipeline.

  • The detections are processed by the Broox Controller based on the configured segments of recognized values, generating events that can trigger the presentation of adapted media to that segment.

  • The combination of detections and playing content generate data points which are sent to the cloud for storage and posterior processing and analysis.